What is Data Match & Append?

Match & Append means to enhance your internal files with additional, valuable information from other 3rd party files. For instance, you may have a file with the following information only: first name, last name, address, city, state, zip code. That’s it.

To make the list more valuable and help you in your prospecting, you may want more information on each record, such as: household income, home value, mortgage amount, interest rate, etc. – just to name a few. There are literally hundreds, if not thousands, of data points you would be able to append.

At US Farm Data, we would match your file up against our databases and append the type of information you want to each of the matched records.

The Value of Data Match & Append

The value of doing this is to make your internal lists more valuable and to help you gain a better understanding of your customers. The more information you have on your prospects and customers, the higher your ROI increases when it comes to sales and marketing. A higher ROI on sales and marketing, the higher the valuation is on your company.

For instance:

We have had numerous customers come to us to append additional information on their internal customer and prospect files. One in particular, we appended email address to a client’s internal marketing files. By appending email, they were able to add email marketing, and a 3rd touchpoint along with direct mail and telemarketing.