In this webinar we'll talk about the lessons we've learned from spending and managing millions of dollars of Adwords spend over the years. At times, we have been the ones saying it’s too expensive, it may not work for us, and asking why is this so complicated?

Some of the things you will learn from the webinar:

• Insights from an actual campaign in progress
• Connecting the dots for customers
• Strategic marketing vs tactical marketing distinctions
• A common sense approach to sourcing keywords on other's websites
• How customers signal intent and how you can use that for better website content